oa Journal of Marketing - Can South Africa's new Marketing Association repair the damage
For several years, the South African marketing industry has lacked a strong and united professional representation, with some regrettable consequences. During the 1980s and 1990s, the Association of Marketers (ASOM) was a strong organisation, representative of most significant marketing organisations and recognised amongst the industry stakeholders and Government as the voice of the marketing industry. ASOM played a critical role in the self-regulation of the advertising industry (ASA), the development of the independent media and product research database controlled by SAARF, the formulation of regulations and legislation impacting on the industry and in many other important marketing spheres.
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