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oa Journal of Marketing - 8 ways to create marketing ecosystem value

 

Abstract

Marketers today seek continual decision support in every facet of the go-to-market process. Product life cycles are shorter, audiences more connected and markets more complex and globally distributed. These new challenges make embracing the need for realtime, process improvement platforms and solutions a strategic priority for brands.

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/content/mfsa1/2011/04/EJC74438
2011-04-01
2016-12-04
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