oa Journal of Marketing - 8 ways to create marketing ecosystem value
|Article Title||8 ways to create marketing ecosystem value|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2011|
|Issue||Apr / May 2011|
Marketers today seek continual decision support in every facet of the go-to-market process. Product life cycles are shorter, audiences more connected and markets more complex and globally distributed. These new challenges make embracing the need for realtime, process improvement platforms and solutions a strategic priority for brands.
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