oa Journal of Marketing - 8 ways to create marketing ecosystem value



Marketers today seek continual decision support in every facet of the go-to-market process. Product life cycles are shorter, audiences more connected and markets more complex and globally distributed. These new challenges make embracing the need for realtime, process improvement platforms and solutions a strategic priority for brands.


Article metrics loading...

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error