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oa Journal of Marketing - What brand managers can learn from MMA

 

Abstract

From the outset, let us dispel the notion that this is a promotional article about the Marketing Management Association (MMA) in Europe. Neither is it about promoting the New York-based Marketing Management Analytics (MMA), and it is most certainly not about promoting the global, not-for-profit, Mobile Marketing Association (MMA), although they do deserve a good word.

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/content/mfsa1/2011/04/EJC74443
2011-04-01
2016-12-08
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