oa Journal of Marketing - What brand managers can learn from MMA
|Article Title||What brand managers can learn from MMA|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2011|
|Issue||Apr / May 2011|
From the outset, let us dispel the notion that this is a promotional article about the Marketing Management Association (MMA) in Europe. Neither is it about promoting the New York-based Marketing Management Analytics (MMA), and it is most certainly not about promoting the global, not-for-profit, Mobile Marketing Association (MMA), although they do deserve a good word.
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