oa Journal of Marketing - Interpreting the SAARF graphs



This list of Top 10 programmes for January is based on one of the broadest possible filters - an all adult audience (15+yrs). One would, therefore, expect that the TV station with the widest footprint would tend to dominate the list. And, indeed, this is largely the case. The next expectation one would reasonably have, would be that the programmes would be in prime-time - from 19300 to 22h00 when the greatest audience is available. And, indeed, they are.


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