1887

oa Journal of Marketing - "Eish. When did marketing become advertising?"

 

Abstract

Remember your first marketing lecture? Remember the four 'Ps'? Marketing was about Product, Place, Price and Promotion. (Note to reader: this was the mid-eighties, era of Boy George (1.0) and Banana Rama; before the 4P's middle-age waistline spread, Elvis- like, to become seven Ps.)

Loading

Article metrics loading...

/content/mfsa1/2011/04/EJC74457
2011-04-01
2016-12-04
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error