Marketers today seek continual decision support in every facet of the go-to-market process. Product life cycles are shorter, audiences more connected and markets more complex and globally distributed. These new challenges make embracing the need for realtime, process improvement platforms and solutions a strategic priority for brands.
The Direct Marketing Association of South Africa has launched the Institute of Interactive and Direct Marketing, aimed at addressing and meeting the needs of individuals in the interactive and direct marketing industry for training, education, information, career development and networking with professionals in the interactive and direct marketing industry.
For several years, the South African marketing industry has lacked a strong and united professional representation, with some regrettable consequences. During the 1980s and 1990s, the Association of Marketers (ASOM) was a strong organisation, representative of most significant marketing organisations and recognised amongst the industry stakeholders and Government as the voice of the marketing industry. ASOM played a critical role in the self-regulation of the advertising industry (ASA), the development of the independent media and product research database controlled by SAARF, the formulation of regulations and legislation impacting on the industry and in many other important marketing spheres.
Social media in marketing was the defining characteristic in the Small and Medium Enterprises Premier Marketing Awards sponsored by the Services Sector Marketers Association (SSMA) and the Services SETA.
Freshers. Fags. Squirts. New boys. They go by a host of different names. At Jeremy Clarkson's school they were called stigs. At mine, they were simply known as understudies. But whatever the name, you can be sure that it was always uttered with a contemptuous sneer and a dismissive shrug of the shoulders, because no form of life on this planet is less worthy of acknowledgement than the new kid in school. The only good thing about being the lowest of the low is that from that inauspicious start, the new kid can only go upward, gaining the grudging respect of his or her peers and superiors with the passage of time. The longer they hang in there, the more they are valued. It's called earning your stripes.