oa Journal of Marketing - An association at work!
|Article Title||An association at work!|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2011|
|Issue||Jun / Jul 2011|
Since its re-inception, the Direct Marketing Association has made massive strides in terms of membership growth, the delivery of member benefits and real business value, skills development, regulatory and advocacy work and raising quality standards.
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