oa Journal of Marketing - Advertising agencies - battling with their relevance
|Article Title||Advertising agencies - battling with their relevance|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Author||Samantha Du Chenne|
|Publication Date||Jun 2011|
|Pages||24 - 25|
|Issue||Jun / Jul 2011|
It's the age of experiential advertising and consumer engagement, say some. It's the age of digital and social media, say others. One thing's for sure: no one's claiming that it's the age of above-the-line mediums. So where does that leave the traditional approach to advertising?
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