oa Journal of Marketing - Some companies tread lighter on the planet
|Article Title||Some companies tread lighter on the planet|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2011|
|Pages||20 - 21|
|Issue||Jun / Jul 2011|
A few years ago, the only footprint most of us were aware of was the imprint we make on sand. Today, environmentally-conscious industries and consumers understand that one's 'carbon footprint' has a more profound impact on the sustainable future of our planet than we ever realised.
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