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oa Journal of Marketing - Some companies tread lighter on the planet

 

Abstract

A few years ago, the only footprint most of us were aware of was the imprint we make on sand. Today, environmentally-conscious industries and consumers understand that one's 'carbon footprint' has a more profound impact on the sustainable future of our planet than we ever realised.

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/content/mfsa1/2011/06/EJC75159
2011-06-01
2016-12-06
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