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oa Journal of Marketing - The year of rebranding

 

Abstract

"In a perfect world, the need for rebranding would never arise. With all the time and effort that goes into establishing a brand, ideally they would simply stay as they are," says Mike Cathie, Commercial Director at AVI: Snackworks.

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/content/mfsa1/2011/06/EJC75163
2011-06-01
2016-12-06
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