oa Journal of Marketing - The year of rebranding
|Article Title||The year of rebranding|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Author||Samantha Du Chenne|
|Publication Date||Jun 2011|
|Pages||12 - 15|
|Issue||Jun / Jul 2011|
"In a perfect world, the need for rebranding would never arise. With all the time and effort that goes into establishing a brand, ideally they would simply stay as they are," says Mike Cathie, Commercial Director at AVI: Snackworks.
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