1887

oa Journal of Marketing - Social media myths

Volume 2011, Issue 06
  • ISSN : 1811-9565

 

Abstract

The marketing fraternity has a sense that social media can be a powerful marketing tool, but there's still a naïveté with respect to how to mobilize the medium.

Loading full text...

Full text loading...

Loading

Article metrics loading...

/content/mfsa1/2011/06/EJC75167
2011-06-01
2017-02-26

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error