1887

oa Journal of Marketing - Sponsorship and sales : turn your fans into buyers

 

Abstract

There are enough good memories about the '95 World Cup to fill a Yellow Pages printed in size 6 font. Moments like that are meant to be remembered and, thanks to Kodak cameras, everyone who was at Ellis Park got to record it for themselves. At the closing ceremony of the 1996 Atlanta Olympic Games, Kodak coordinated a camera-flash Mexican wave. Not simply for effect or visual spectacle - if you were in the crowd that night, you got to keep the camera too! This is the most memorable connection your desired audience can make with your product; it is an emotional bond at its best and delivers first prize for brand hype, product-related talk and memorability.

Loading

Article metrics loading...

/content/mfsa1/2011/06/EJC75168
2011-06-01
2016-12-08
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error