oa Journal of Marketing - Once lost, rarely recovered
|Article Title||Once lost, rarely recovered|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2011|
|Issue||Jun / Jul 2011|
Lose your reputation - you've lost it forever. And given the level of interconnectedness in the world today, such loss is communicated worldwide, virtually instantaneously. Perhaps more concerning for those of the wider marketing fraternity tasked with protecting valuable brands and reputations is that the world seems to be polarising organisational reputations more and more.
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