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oa Journal of Marketing - Beware the bean counters : rice papers

 

Abstract

A cynic, said Oscar Wilde, is someone who knows the price of everything and the value of nothing. If he's right, then there's a whole bunch of cynics who are taking over our advertising profession. Client / agency relationships are changing dramatically, and without any doubt, for the worse. Price has trumped value; quantity now counts for more than quality.

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/content/mfsa1/2011/08/EJC74616
2011-08-01
2016-12-06
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