oa Journal of Marketing - Beware the bean counters : rice papers
|Article Title||Beware the bean counters : rice papers|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2011|
|Issue||Aug / Sep 2011|
A cynic, said Oscar Wilde, is someone who knows the price of everything and the value of nothing. If he's right, then there's a whole bunch of cynics who are taking over our advertising profession. Client / agency relationships are changing dramatically, and without any doubt, for the worse. Price has trumped value; quantity now counts for more than quality.
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