oa Journal of Marketing - The marketing industry working to improve structures and levy funding
|Article Title||The marketing industry working to improve structures and levy funding|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Affiliations||1 Marketing Association of South Africa|
|Publication Date||Aug 2011|
|Issue||Aug / Sep 2011|
Prior to 1990, the Association of marketers (ASOM), was a significant and representative body recognised amongst the industry stakeholders and Government as the voice of the marketing industry. ASOM was vital in ensuring the self-regulation of the advertising industry (ASA) and the provision of media research products controlled by SAARF. With the demise of the MFSA in 2005, the marketing industry experienced a four-year gap with the absence of a strong and united professional representation.
Article metrics loading...