oa Journal of Marketing - The marketing industry working to improve structures and levy funding
Prior to 1990, the Association of marketers (ASOM), was a significant and representative body recognised amongst the industry stakeholders and Government as the voice of the marketing industry. ASOM was vital in ensuring the self-regulation of the advertising industry (ASA) and the provision of media research products controlled by SAARF. With the demise of the MFSA in 2005, the marketing industry experienced a four-year gap with the absence of a strong and united professional representation.
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