oa Journal of Marketing - DMA launches online dedupe system for marketers
|Article Title||DMA launches online dedupe system for marketers|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Affiliations||1 Marketing Association of South Africa|
|Publication Date||Aug 2011|
|Issue||Aug / Sep 2011|
The Direct Marketing Association has launched an online dedupe process which allows marketers to run their databases through and remove the details of anyone who has registered on the DMA's national 'Do Not Contact' (DNC) database.
Article metrics loading...