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oa Journal of Marketing - Bringing dexterity to subscriber complexity

 

Abstract

Today's mobile communications landscape is characterised by unprecedented change, choice, and convergence. And marketers within communications service provider organisations are facing a significant pivot point where customer experience delivery is being influenced by a complex, critical and dynamic force: the more than 5 billion users or subscribers to these services worldwide.

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/content/mfsa1/2011/08/EJC74619
2011-08-01
2016-12-03
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