oa Journal of Marketing - Bringing dexterity to subscriber complexity

Volume 2011, Issue 08
  • ISSN : 1811-9565



Today's mobile communications landscape is characterised by unprecedented change, choice, and convergence. And marketers within communications service provider organisations are facing a significant pivot point where customer experience delivery is being influenced by a complex, critical and dynamic force: the more than 5 billion users or subscribers to these services worldwide.

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error