oa Journal of Marketing - Delivering a roundhouse kick to fong kong brand baddies
|Article Title||Delivering a roundhouse kick to fong kong brand baddies|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2011|
|Issue||Aug / Sep 2011|
Brand piracy is widespread. Well-known names are being hijacked by Johnny-come-latelys eager to make a quick buck, duping the consumer into thinking their products are the real McCoy.
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