1887

oa Journal of Marketing - When rabbits raise bottomline

Volume 2011, Issue 08
  • ISSN : 1811-9565

 

Abstract

We all have a memory of a bunny from our childhoods. Fact. How could we not? Besides the Easter bunny, there's Bugs, Br'er, velveteen, Thumper, Peter and Roger.

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/content/mfsa1/2011/08/EJC74621
2011-08-01
2017-03-23

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