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oa Journal of Marketing - When rabbits raise bottomline

 

Abstract

We all have a memory of a bunny from our childhoods. Fact. How could we not? Besides the Easter bunny, there's Bugs, Br'er, velveteen, Thumper, Peter and Roger.

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/content/mfsa1/2011/08/EJC74621
2011-08-01
2016-12-06
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