oa Journal of Marketing - The future in the palm of your hand - trends from the world's biggest ad festival



Every year the masters of the advertising universe gather in a small town in the South of France to pat themselves on the back and blow hot air about the trends for the following year. Sometimes so much hot air is exhaled in Cannes it competes with the famous Mistral - that searing dry regional wind that blows though the country and impacts on the climate of the Mediterranean and the very souls of the inhabitants.


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