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oa Journal of Marketing - From landlord to partner at Tsogo Sun

 

Abstract

Out the box thinking - a much-used phrase that's become somewhat passé as marketers continually push the boundaries of what's been done before. However, the entertainment philosophy adopted within the Tsogo Sun Gaming Group, is nothing less than revolutionary, and is undoubtedly creating local and, even, international benchmarks.

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/content/mfsa1/2011/08/EJC74627
2011-08-01
2016-12-02
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