oa Journal of Marketing - Africa, the mobile phone and research - a perfect convergence at a perfect time : advertorial
|Article Title||Africa, the mobile phone and research - a perfect convergence at a perfect time : advertorial|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2011|
|Issue||Aug / Sep 2011|
In 15 years half a billion mobile phones have been sold in Africa. The impact on communications in a continent with almost no landlines is staggering, but less clearly understood is the deeper impact on the social, economic, cultural and political landscape.
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