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oa Journal of Marketing - Africa, the mobile phone and research - a perfect convergence at a perfect time : advertorial

 

Abstract

In 15 years half a billion mobile phones have been sold in Africa. The impact on communications in a continent with almost no landlines is staggering, but less clearly understood is the deeper impact on the social, economic, cultural and political landscape.

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/content/mfsa1/2011/08/EJC74628
2011-08-01
2016-12-04
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