oa Journal of Marketing - Are we really saving the planet by not printing e-mails?

Volume 2011, Issue 08
  • ISSN : 1811-9565



Consider the environment and don't print this e-mail'. This line, and other similar appeals, is becoming increasingly popular among e-mail users. It implies that if you print out your e-mails or electronic documents, you are causing trees to be cut down for the production of paper - and that this is bad for the environment.

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