oa Journal of Marketing - Take them gently
|Article Title||Take them gently|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2011|
|Issue||Aug / Sep 2011|
Marketing, brand-building and consumer communication are being driven by online, digital and social media platforms, which formed the main discussion points at the Integrated Marketing Communications Conference (IMCC).
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