oa Journal of Marketing - BMW - securing more than just the front row
|Article Title||BMW - securing more than just the front row|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2011|
|Issue||Aug / Sep 2011|
BMW South Africa has secured a five-year sponsorship deal with the Springboks that will see the BMW brand mark adorning the left leg of the players' shorts in official Test matches until the end of 2015.
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