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oa Journal of Marketing - BMW - securing more than just the front row

 

Abstract

BMW South Africa has secured a five-year sponsorship deal with the Springboks that will see the BMW brand mark adorning the left leg of the players' shorts in official Test matches until the end of 2015.

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/content/mfsa1/2011/08/EJC74633
2011-08-01
2016-12-08
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