oa Journal of Marketing - All's fair in love and burger wars
|Article Title||All's fair in love and burger wars|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2011|
|Pages||12 - 13|
|Issue||Aug / Sep 2011|
They're big - very big - and they're doing battle at a food court near you. They are, of course, the new breed of burger. man-sized (for that is, after all, the market they're capture) or call them a big eat; either way, they the latest attempts of fast food players to either the premium burger market or maintain their leading position there.
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