oa Journal of Marketing - Going mobile and getting it right : soapbox
|Article Title||Going mobile and getting it right : soapbox|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2011|
|Issue||Aug / Sep 2011|
It is always extremely amusing and very entertaining when I watch marketing executives and practitioners liberally throw around buzzwords like, '360 degree brand engagement', 'creating meaningful conversations' and, my favourite these days, 'going mobile'.
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