oa Journal of Marketing - 2016 : no Facebook, no Twitter? : soapbox

Abstract

In mid-June, stories broke announcing that Facebook reportedly lost six-million users in the US during May, tumbling down to 149.4 million. This is very big news, when one considers that the social networking giant is currently ranked the second-most popular site based on traffic volumes, and is the fourth-largest online asset in the US, approximately valued at US $84 billion.