oa Journal of Marketing - What digital can do for sponsorships : soapbox
|Article Title||What digital can do for sponsorships : soapbox|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Affiliations||1 Grinaker Sponsorship Marketing|
|Publication Date||Aug 2011|
|Issue||Aug / Sep 2011|
The television medium has, until recently, offered the greatest ROI for Sponsors. Because of the brand's mass visibility during a rugby game, for example, Sponsors get the equivalent of forty 30-second TVCs shroud across screens to a rivited audience - your brand will be associated with any sports highs.
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