oa Journal of Marketing - Populist creativity is at the heart of good advertising : soapbox
|Article Title||Populist creativity is at the heart of good advertising : soapbox|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Affiliations||1 Lowe Bull Group and 2 Association for Communication and Advertising|
|Publication Date||Aug 2011|
|Issue||Aug / Sep 2011|
I'm on a bit of a mission at the moment - a mission to get us back to recognising what's important about what we do!
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