oa Journal of Marketing - How U is your USP? : soapbox
|Article Title||How U is your USP? : soapbox|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Affiliations||1 Gordon Institute of Business Science|
|Publication Date||Aug 2011|
|Issue||Aug / Sep 2011|
'Groupon' has entered the South African market. For those not familiar with the US-based business, its novel business model offers deeply discounted 'daily deals'. The wrinkle is that a minimum number of consumers need to sign up for a deal before it locks in. (Hence the name - a combination of 'group' and 'coupon'.) It is one of a raft of apparently unique e-businesses taking the world by storm, and it has a claimed business valuation in excess of 25 billion dollars.
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