1887

oa Journal of Marketing - Eating burgers and doing : the starting point

 

Abstract

One of the big buzz phrases dominating the Cannes Festival of Creativity this year has been advertising for good - or, to be a little more snappy - 'goodvertising'. The excellent magazine sums up the concept perfectly: 'People and companies are currently reevaluating their priorities. They are looking for more transparency in the domain of communal, social and environmental responsibility. Goodvertising is a term that explains the role of advertisers in the resurgence of ethical marketing being practiced by companies.'

Loading

Article metrics loading...

/content/mfsa1/2011/08/EJC74642
2011-08-01
2016-12-06
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error