Brand Africa, an independent pan-African brand-centric initiative, along with BrandFinance, the world's leading independent brand valuation consultancy, got together at the JSE for the launch of the first BrandFinance African Nation Brand league as well as the announcement of the fourth BrandFinance Global Nation Brands league awards.
Today's mobile communications landscape is characterised by unprecedented change, choice, and convergence. And marketers within communications service provider organisations are facing a significant pivot point where customer experience delivery is being influenced by a complex, critical and dynamic force: the more than 5 billion users or subscribers to these services worldwide.
The Direct Marketing Association has launched an online dedupe process which allows marketers to run their databases through and remove the details of anyone who has registered on the DMA's national 'Do Not Contact' (DNC) database.
Prior to 1990, the Association of marketers (ASOM), was a significant and representative body recognised amongst the industry stakeholders and Government as the voice of the marketing industry. ASOM was vital in ensuring the self-regulation of the advertising industry (ASA) and the provision of media research products controlled by SAARF. With the demise of the MFSA in 2005, the marketing industry experienced a four-year gap with the absence of a strong and united professional representation.
A cynic, said Oscar Wilde, is someone who knows the price of everything and the value of nothing. If he's right, then there's a whole bunch of cynics who are taking over our advertising profession. Client / agency relationships are changing dramatically, and without any doubt, for the worse. Price has trumped value; quantity now counts for more than quality.