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oa Journal of Marketing - Please welcome our next sucker, I mean, speaker : rice papers

 

Abstract

The new business venture in question is public speaking, and as I start to navigate my way through the maze of microphones, MCs and missing memory sticks, I am learning about a cluster of companies who, for want of a better (and, frankly, more accurate) descriptor, might call themselves conference specialists.

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/content/mfsa1/2011/10/EJC75351
2011-10-01
2016-12-04
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