oa Journal of Marketing - Green Technology brands need to clean up their act
|Article Title||Green Technology brands need to clean up their act|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2011|
|Issue||Oct / Nov 2011|
In the highly competitive global marketplace, where sustainability and eco-consciousness have become market-leading trends, Green Technology brands will have to do more than just be eco-friendly to remain competitive.
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