oa Journal of Marketing - An excessive of passion and creativity at the Loeries

Abstract

Marketers have again been reminded that stand-out and effective advertising in the South African marketplace is work that taps into human emotion and uses humour. And, while brand managers often pale at the suggestion, a little risk, most times, also pays off. These were some of the themes that emerged at The 33rd Annual Loerie Awards, which recognises the best of creative advertising. A celebration of passion and ideas, as Loeries CEO, Andrew Human, commented.