oa Journal of Marketing - Marketing or sheer genius? : advertorial
|Article Title||Marketing or sheer genius? : advertorial|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Affiliations||1 Prize Voucher|
|Publication Date||Oct 2011|
|Issue||Oct / Nov 2011|
A revolutionary concept in the ever expanding marketing industry, the latest in a line of marketing trends, is marketing promotions in the form of Below the Line (BTL) marketing in which incentives and rewards are used to drive sales. The Journal chatted to marketing promotions specialist, Justine den Bakker, entrepreneur and owner of promotions company Prize Voucher.
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