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oa Journal of Marketing - Fast food advertising : not everyone's taste

 

Abstract

Fast food is quick, disposable and often the less healthy choice - but that doesn't mean the same should go for its advertising. At the latest The Annual Ad Forum, held at Vega Brand Communication School in partnership with Ornico, Jeremy Maggs and a panel of experts discussed prominent South African fast food brands' ad campaigns, looking at what works, what doesn't and why. Before the panel was let loose, Tumi Rabanye from Ornico presented a brief overview of the fast food ad industry, highlighting that the fast food industry has proved to be recession-proof, with significant growth seen across the sector.

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/content/mfsa1/2011/10/EJC75359
2011-10-01
2016-12-03
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