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oa Journal of Marketing - The International Brand Valuation Manual, Gabriela Salinas : book review

Volume 2011, Issue 10
  • ISSN : 1811-9565

 

Abstract

Gabriela Salinas, currently the Global Brand Manager at Deloitte Touche Tohmatsu Limited, is one of the world's leading experts in brand valuation. She discusses and dissects various existing brand valuation methodologies and providers, and gives guidelines for those needing to undertake a brand valuation.

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/content/mfsa1/2011/10/EJC75365
2011-10-01
2017-02-28

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