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oa Journal of Marketing - Absa becomes first auto-financier to launch Green Vehicle Finance in SA

 

Abstract

For each vehicle sold, a tree will be planted free of charge on behalf of the customer by Absa. The tree planting initiative is coordinated through Food and Trees for Africa.

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/content/mfsa1/2011/10/EJC75366
2011-10-01
2016-12-06
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