oa Journal of Marketing - Urban South Africa's mobile patterns show significant shifts - a few highlights
|Article Title||Urban South Africa's mobile patterns show significant shifts - a few highlights|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Affiliations||1 TNS Research Surveys|
|Publication Date||Oct 2011|
|Issue||Oct / Nov 2011|
At the beginning of 2011, TNS conducted a multi-country study into the mobile world and people's behaviours and attitudes in it, covering 34 000 people in 43 countries, including South Africa where 500 metro dwellers were interviewed.
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