oa Journal of Marketing - South African football - the power of the brand
|Article Title||South African football - the power of the brand|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2011|
|Issue||Oct / Nov 2011|
Brand Power. What does it mean? Analyse it for hours. Workshop it. Break it down into components. Or ask a football supporter - ask any young township boy what he wants to be when he grows up and invariably the answer will be a Pirates or Chiefs player.
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