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oa Journal of Marketing - South African football - the power of the brand

 

Abstract

Brand Power. What does it mean? Analyse it for hours. Workshop it. Break it down into components. Or ask a football supporter - ask any young township boy what he wants to be when he grows up and invariably the answer will be a Pirates or Chiefs player.

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/content/mfsa1/2011/10/EJC75371
2011-10-01
2016-12-07
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