1887

oa Journal of Marketing - Think local, act global

 

Abstract

Our country's tagline, 'It's possible', is spot on. It reflects our entrepreneurial spirit and our can-do attitude. Unfortunately, however, many South African businesses underplay their inherent ability to take new ideas to market and because of this we limit our own success.

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/content/mfsa1/2011/10/EJC75372
2011-10-01
2016-12-08
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