oa Journal of Marketing - Think local, act global
|Article Title||Think local, act global|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2011|
|Issue||Oct / Nov 2011|
Our country's tagline, 'It's possible', is spot on. It reflects our entrepreneurial spirit and our can-do attitude. Unfortunately, however, many South African businesses underplay their inherent ability to take new ideas to market and because of this we limit our own success.
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