oa Journal of Marketing - Lessons from the league (the youthy one) : soapbox
|Article Title||Lessons from the league (the youthy one) : soapbox|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2011|
|Issue||Oct / Nov 2011|
Great brands and great leaders have similar qualities. In the past few weeks South African media have been swept up by the frenzy around the disciplinary hearing of Julius Malema (ANCYL President) by the African National Congress mother body. I can only imagine how frustrating the process must be for a mother body trying to discipline what appears to be a leader in the making and a formidable politician.
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