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oa Journal of Marketing - Does Twitter have any value for a brand? : soapbox

 

Abstract

According to www.mediabistro.com, Twitter has more than 300 million users and is the fastest-growing social network. It has become synonymous with breaking news and creating a platform for the latest gossip. It has also become a valuable network for brands to manage online conversations.

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/content/mfsa1/2011/10/EJC75377
2011-10-01
2016-12-06
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