oa Journal of Marketing - Does Twitter have any value for a brand? : soapbox
|Article Title||Does Twitter have any value for a brand? : soapbox|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2011|
|Issue||Oct / Nov 2011|
According to www.mediabistro.com, Twitter has more than 300 million users and is the fastest-growing social network. It has become synonymous with breaking news and creating a platform for the latest gossip. It has also become a valuable network for brands to manage online conversations.
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