oa Journal of Marketing - Before you fire your ad agency - read this : soapbox
|Article Title||Before you fire your ad agency - read this : soapbox|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Affiliations||1 Lowe Bull Group and 2 Association for Communication and Advertising|
|Publication Date||Oct 2011|
|Issue||Oct / Nov 2011|
Are you frustrated with the service you're getting from your agency? Firing an agency - and finding and employing a new one - is an expensive and complex business. So, I thought I'd share some insights into what makes for a good partnership. The answer might surprise you.
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