oa Journal of Marketing - The power of a good enemy : soapbox
|Article Title||The power of a good enemy : soapbox|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Affiliations||1 Gordon Institute of Business Science|
|Publication Date||Oct 2011|
|Issue||Oct / Nov 2011|
Some would say that Britain reached its prime during the Second World War 'Battle of Britain' in the summer of 1940. The country faced a common enemy. They were focused, driven and prepared to accept huge personal sacrifice for the common good, while 'giving up' and despair were beyond comprehension. Recent events in London and other major British cities suggest that this may not be the case today.
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