oa Journal of Marketing - Here's a company that treads lighter on the planet : SAPPI
|Article Title||Here's a company that treads lighter on the planet : SAPPI|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Dec 2011|
|Issue||Dec / Jan 2011|
A few years ago, the only footprint most of us were aware of, was our imprint in the sand during a beach holiday. But things have changed drastically, as the word has since taken on an entirely different meaning.
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