oa Journal of Marketing - Rob vs Ryan : best media buys for 2011



The good news is that ad spend has enjoyed a strong recovery over the past few months from the depths of the 2009 downturn. Hopefully, the latest financial crises in Ireland, Greece, Spain and now Portugal will not dampen local business confidence and media activity into 2011. A topline review of AC Nielsen's Ad Ex data which measures advertising spend by medium, surprises with just how quickly television has grown. In 2007 television's share of voice eclipsed that of print. Now television is racing to achieve a 50% share of all media spend - mirroring established Third World economies of Asia and South America.


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