oa Journal of Marketing - Up-skilled and up-beat : Services SETA
|Article Title||Up-skilled and up-beat : Services SETA|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Dec 2011|
|Issue||Dec / Jan 2011|
The Services Sector Marketers Association (SSMA) is an initiative to raise the level of knowledge and improve the skills of marketers, or those responsible for the marketing function in smaller concerns, in organisations registered or aligned with the Services SETA.
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